2009

Monday, 17 Aug 2009

Philip Rooke joins Spreadshirt as managing director

New MD to further growth in the Shop Partner and Direct to Customer areas of business

Leipzig, Germany; August 13, 2009 – Spreadshirt (www.spreadshirt.co.uk), the European market leader and creative platform for personalised apparel, announced today the appointment of Philip Rooke in the new role of VP and Managing Director, Shop Partner and Direct to Customer business units within Spreadshirt.

Philip, 41, was previously Managing Director of Skinstore Europe, a Tesco.com Director, CEO iVillage and Managing Director of Carlton Online.

Philip will be primarily responsible for developing sales and commercial areas, drawing on his considerable sales and marketing experience in ecommerce and new media.

“Spreadshirt is revolutionising the way consumers shop online for clothing allowing them to use their own work or those of designers to make the bespoke clothes they want,” says Philip. “Consumers can buy directly from Spreadshirt, or through Spreadshirt Shop Partners, who offer unique content and designs for personalisation through our platform.”

“With Speadshirt, companies, clubs, bands, designers and individuals offer unique promotions, merchandise, artwork and messages with clothing as the palette. Current partners include a wide range organisations such as CNN, Electronic Arts, Gurkha Justice Campaign and Girls Aloud Merchandising. The potential to extend brands into clothing that their customers and fans love to wear is phenomenal.”

“Growing from shipping less than 400 thousand clothing items in 2005 to over 1.3 million in 2008, we need Philip’s outstanding mixture of rapid growth experience in ecommerce and operational rigor from respected companies like Tesco,” says Spreadshirt CEO Jana Eggers. “And, his experience across many industries is crucial with Spreadshirt Shop Partners having a variety business objectives like extending their brands, offering unique promotions, extending their artwork, or simply making money.”

Spreadshirt offers print-on-demand personalised apparel ranging from t-shirts and underwear to coats and jumpers. Founded in Germany in 2002, Spreadshirt is now a leading international business with over 300 employees in Germany, the United Kingdom, France, Poland, and the United States. Spreadshirt focuses on quality and speed. Customers rate the quality of the product and service at the level of top companies like Amazon, ebay or Apple, compared via Net Promoter Score^®. Across Europe and North America, orders are personalised and shipped within 24-48 hours, and are typically received within 3-5 days.

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