I think your entry level t-shirts in EU shop are way expencive. Moreover, the cut is unattractive for 18-30 years old target group. I suggest you to consider a t-shirt line that offers better models and cooler color choice. Do not worry if you downgrade the quality a bit, we can compensate it with high quality design. The apparel at H&M has for example a decent quality at attractive price, color and model range.