Christmas Prep: The Best-Sellers of 2019

Take a look at some of the best-selling products from the 2019 holiday season and learn how to grow your sales in 2020.

The best-selling products on the Marketplace from 2019 will help you boost your 2020 Christmas sales. How? By helping predict what might be popular this year. Get a leg up on the competition and see which products will best compliment your designs. Better yet, discover the most popular colors and create festive designs to match. Our articles on the top 10 search terms and customer behavior in autumn/winter 2020 will complete your research.

But first, the statistics…

The table below shows the top three products for each category. The percentage shows the amount of that item ordered in November and December 2019 compared to the rest of the year.

Men’s | Women’s | Unisex | Kids & Babies | Accessories
Men´s Premium Hoodie (ID 20): 49% | Women’s Hoodie (ID 1325): 57% | Contrast Colour Hoodie (ID 1007): 52% | Kids’ Premium Hoodie (ID 654): 62% | Full Colour Mug (ID 949): 41%

Men´s Organic Sweatshirt (ID 1187): 57%

Women’s Premium Hoodie (ID 444): 43%

Unisex Hoodie (ID 1047): 49%

Kids’ Premium Zip Hoodie (ID 678): 75%

Cooking Apron (ID 141): 40%

Men’s Premium Hooded Jacket (ID 93): 44% | Women´s Organic Sweatshirt (ID 891): 50% | Unisex Baseball Hoodie (ID 1193): 68% | Teenagers’ Premium Long-Sleeve Shirt (ID 878): 54% | Winter Hat (ID 51): 61%

In addition to the mentioned accessories, long-sleeved winter products and organic products were the top sellers at Christmas 2019.

The most popular colors

Just like previous years, classic colors like white, black, navy and gray are very popular. In 2019, there was also an increase in heathered colors.

All in all, the most popular color last year was bordeaux—a deep red gem tone.

Curious about which color/product combinations sold best? Check ‘em out!

Product | Colors
Men’s Premium Hoodie (ID 20) | Black, navy, heather denim
Women’s Hoodie (ID 1325) | Black, bordeaux, navy
Contrast Colour Hoodie (ID 1007) | Black/red, black/heather gray, navy/heather gray
Kids’ Premium Hoodie (ID 654) | Black, navy, and royal blue
Cooking apron (ID 141) | Black, navy, bordeaux

That’s a (Christmas) wrap! For any more questions about the statistics, let us know in the comments below or the forum.