Mobile Orders up 60% Following Single-Page Check-Out and Mobile Marketplace Wish List on Ecommerce Platform
London, 8 December 2014: Every second visitor comes to Spreadshirt via a mobile device. The print-on-demand platform for clothing and accessories registered twice as many mobile visitors in 2014 than in the previous year. In response the company has optimised essential elements of the platform for mobile use: the marketplace for personalised products and the check-out.
Philip Rooke, CEO, explains “These new developments have already proved their worth; we’ve seen mobile orders up 60% in the first few days after the launch, while traffic remained fairly stable. We expect mobile visits to increase by 20% to 30% in the run-up to Christmas season, which drove us to launch the mobile marketplace and optimised check-out in time for this very busy period. Our agile development process meant that our time-to-market was less than 3 months”.
The user-interface and the mobile marketplaces’ search facility have both been simplified; less text, more symbols and a stronger focus on designs. It now also includes a wish list feature, so browsers can save search results and complete the order at a later date. Spreadshirt saw this trend developing in 2014, as mobile visitors mostly completed their purchases on a desktop.
The second innovation simplifies mobile payment, which Philip Rooke believes will be a key trend for 2015. Leading this industry trend, Spreadshirt’s new single-page checkout is fully responsive and allows customers a convenient and intuitive checkout process. He says, “I think 2015 will be the year of mobile payment optimisation. We will make continuous improvements to our platform to turn the mobile visitors into mobile customers.”
Note to Editors
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Hello, this new mobile-optimized checkout sounds great. What do you suggest for shop owners that wish to track sales conversions via Google Analytics? From what I can see, this new checkout system takes customers out of the store, now to checkout.spreadshirt.com. Please let me know your thoughts. Thanks!
Thanks for your comment and feedback, Raul. We are already working on a solution and can hopefully reveal more soon. All details will be communicated in our Spreadshirt Partner Newsletter.