Spreadshirt Spin-Off Targets Sports Teams Market with a cross-media campaign, new product range and web features.
Teamshirts has upped its game this spring! The Spreadshirt brand for personalized group orders, today announces new advertising campaign, two new brands in the range and an innovative web function for teams. On TeamShirts teams can design the kit, add the players’ names and numbers, share, vote and order. All in one place!
Campaign „Show your team”: outfits for every club
The central message of the cross-media advertising campaign is: TeamShirts has the right outfit for the entire sports team, whether football club, boxing club or basketball team. At the heart of the initiative is a video spot that will run across Europe and the UK on Facebook and Instagram. The 30-second video can be seen on the screens throughout May and June. The clip was completely designed and produced in-house – from the storyboard to the direction and casting of the actors. The creators of the spot attach great importance to an authentic visual language, which is why only real athletes and sports teams are featured in the spot. The video clip is accompanied by classic banner advertising on social networks.
TeamShirts expands its sports assortment with Uhlsport and Spalding
Just in time for the start of the sports team campaign, TeamShirts is adding two new brands to its range. From today, teams can also design their outfits with products from Uhlsport and Spalding. Teams can personalize complete team strips; jersey, shorts and socks. Alongside the two new brands, sports teams can also create their own kit with self-designed products from erima, Kempa and Jako.
New team feature makes group ordering a breeze
The TeamShirts website makes group ordering easier with practical team functions. Groups – such as sports teams, companies or fan clubs – can use the smartphone to design, share, vote on, collect and order their team products. With the new “Names and Numbers” feature, each team member can instantly create jerseys and shorts with personalised names and/or numbers – just design one product, fill out a simple list of player names and numbers, and all other products generate themselves.
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