Sales via Smartphones Support Global Growth for Print-on-Demand Platform
In 2016, print on-demand, ecommerce platform, Spreadshirt, increased its global sales globally by around 9% to a total of £77.7m (93 million euros). Mobile has become a key driver of growth for the company, which enables everyone to spread ideas on something tangible. Almost 50% of platform visitors use mobile devices. Increasingly they are visiting and designing via their phones. Smartphone traffic is up 22%, whilst visits from tablets is down by 14%. Globally Spreadshirt experienced over 40% growth in orders via smartphone in 2016. In the UK and Europe this was up 73% year-on-year.
Spreadshirt is the market leader in Europe and has been growing continuously since its inception. Building on its success in Europe, the company launched a US offensive at the beginning of 2017 with the aim of winning business from competitors, such as Red Bubble and CustomInk. Read more
Statement by Spreadshirt CEO, Philip Rooke
Two community-submitted designs on the Spreadshirt platform, ‘Save a shark Eat a Chinese’ and ‘Save a dog Eat a Chinese’, have been discussed. After close examination and careful consideration, we have decided to keep these designs on our platform.
Spreadshirt provides an open platform that allows anyone to create, buy, sell, and share ideas on merchandise. These ideas come from a wide variety of sources. Our community includes over 70,000 active partners worldwide, including a diverse group of artists, musicians, corporations and brands, non-profits and organizations, as well as political groups.
Spreadshirt’s role is to enable our community’s ideas to get to market and to fulfill them with print-on-demand. We do not judge or censor designs based on their phrasing, social, or political leanings.
This open platform principle will mean that, in a few cases, some people may find a design controversial while others do not.
We have no intention of causing anyone offense, and I apologize to anyone who takes any offense from the two designs in question.
Curated platform elevates gamer wearable art in version 2.0
Spreadshirt, the e-commerce platform for spreading ideas on something tangible, has revamped the technology powering their newest brand, PIXELCOTTON, to disrupt the status quo in gaming merchandise. The latest version sets the gold standard in creating the next generation of must-have gaming merchandise. The enhancements allow true gamers to deviate from the boring mainstream official static designs and choose interactive technology that connects fashion and the love of gaming. PIXELCOTTON’s technology is advanced, scalable and best-in-class for global print-on-demand apparel and accessories.