Self-expression company attributes sustainable success to mobile sales, partner engagement and service improvements
Spreadshirt ended 2018 with the biggest profit in the company’s history. The self-expression global e-commerce company reported €10m EBITDA, up 23% on the previous year and a total revenue of €110m (+3.4%). 10m designs were uploaded in 2018.
The company attributes some of this growth to mobile traffic (mobile phones and tablets), which increased by 17.7% to 58%. In addition, almost half of all orders were placed via mobile devices in 2018 (10% more than in 2017).
“Spreadshirt achieved something in 2018 that many of our competitors are failing to do,” says Philip Rooke, CEO of Spreadshirt. “We have sustainably increased our profitability. We’ve been able to drive success for our partners and ourselves through our focus on technology and service improvements. By investing in other companies and new printing technologies, we will further strengthen our market position as the leading platform for self-expression”.
Marketplace and Spreadshop attract a large number of creative people
The number of active marketplace designers and shop owners (collectively referred to as partners) rose from around 80,000 in the previous year to over 100,000. Last year, for example, 34% more partners were active on the Spreadshirt marketplace. For the second year running we have a commission millionaire who has generated over a million euros from design sales on the Spreadshirt platform.
Since the beginning of 2018, Spreadshirt has been expanding its shop offer under the brand name Spreadshop. Last year, numerous product features were launched to help shop owners improve their Spreadshop marketing. For example, they can now display their own designs on model images and include posters in their offering. The number of shop owners who successfully start selling shortly after their Spreadshop launch has risen by 20% compared to the previous year.
Additional Notable Milestones from 2018
- 5.5 million printed products were shipped to 177 countries.
- The internationalization of the spin-off, TeamShirts, continues to drive revenue growth. Product range and marketing are constantly being expanded.
- At the end of 2018, Spreadshirt launched SPOD (Spreadshirt Print-On-Demand), a dropshipping service for e-commerce shop systems, on the US market. The European launch is being planned.
- Three-quarters of the revenue comes from the German, US and French markets. The top 5 are completed by Scandinavia and the Benelux countries
*For data protection reasons, no personal information about the partner is given.
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