Spreadshirt hooked up by Hugh’s Fish Fight

Connecting an active campaign with clothing to raise awareness

Mar 15, 2011 – Spreadshirt (www.spreadshirt.co.uk) has today announced that Hugh’s Fish Fight (www.fishfight.net/shop) is using Spreadshirt’s aprons and t-shirts in its campaign to address the issue of discards; that half of all fish caught in the North Sea are thrown back overboard, dead.

Hugh’s Fish Fight is using clothing for promotion and to further its reach. Supporters can contribute to the campaign by wearing t-shirts, hoodies, aprons, jute bags and even babygrows customised with Hugh’s Fish Fight designs in a colour, style and size which suits them.

Philip Rooke, Chief Marketing Officer at Spreadshirt said “This is a great example of a very active not-for-profit cause putting its content on to clothing to raise awareness. Our clothing is high quality, so supporters are creating something they will want to wear, ensuring that the message gets out to many different spaces, which may be difficult to reach with traditional promotional methods”.

Nick Underhill, Managing Director at Hugh’s Fish Fight, said, “using Spreadshirt means that we can use their online shop set-up and we don’t have to get involved with warehousing and dispatching space, pre-buying masses of stock and staffing the whole process, which would be a huge outlay and risk; absolutely not what we want to be focusing on. Neither Hugh’s Fish Fight or Keo Films is making money from the sale of clothing, it is purely about raising awareness” He continued, “so far, our bestselling t-shirt has been our classic Fish Fight designs, but the aprons are being snapped up too”.

Spreadshirt’s print-on-demand technology means that the level of investment is low and running a shop is flexible and risk-free for its partners. The speed at which a design idea can be for sale, the quality of the clothing and quick delivery times ensure a customer-friendly experience. Spreadshirt provides a seamless extension to its Shop Partner’s websites, handling all the online orders, payments, returns and delivery (within 3-5 days in the UK).

Philip Rooke sums up, “new technology means that quality, engaging clothing is increasingly something that campaigns of any size can afford to effectively include to reach a wider audience.”

About Spreadshirt

Spreadshirt is the global creative platform for personalised clothing.  Almost 300 employees are working to bring the ideas of Spreadshirt customers to life on Spreadshirt t-shirts.  Without foreign capital, Spreadshirt was founded in 2002 in Leipzig, Germany and is now active throughout Europe and North America.  Spreadshirt has millions of customers worldwide and over half a million shop partners.  You can read about Spreadshirt and the people who work behind the scenes on the Spreadshirt blogs, on Twitter, Flickr or Facebook.

About Hugh’s Fish Fight

www.fishfight.net is the campaign hub accompanying Hugh’s Fish Fight and will be continuing its work over the coming months. Here you can find out more about the issues raised in Hugh’s Fish Fight and lend your support to the campaign. You can also follow the progress of Hugh’s Fish Fight on Facebook and Twitter.

Hugh’s Fish Fight champions sustainable seafood and celebrates lesser known delicacies of the deep. It is supported by a wide coalition of environmental Non-Governmental Organisations (NGOs) and, we hope, by a growing number of fishermen and policy makers too. A vital part of the campaign, and the area where we are currently looking for public support, is the issue of discards at sea.

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