Spreadshirt says it’s Gin O’Clock with @Queen_UK

Born to Rule Range Added for Shop Launch

London, 4 December 2012, Spreadshirt (www.spreadshirt.co.uk), the leading multi-channel clothing commerce platform, has today announced an agreement with the media phenomenon and author @Queen_UK, through her appointed digital agency Sweetweets, to produce a range of clothing and accessories for the @Queen_UK’s Official shop. The shop has launched with Her Majesty’s new Royal Baby range, Born To Rule.

With nearly a million Twitter followers @Queen_UK brings parody and satire from deep within Buckingham Palace. Her first book, Gin O’Clock, has been published throughout the world and was released this year as a special edition Diamond Jubilee paperback.

The @Queen_UK range is now available for sale via http://www.gin-oclock.com where followers and fashion lovers can get their official merchandise and have the opportunity to buy their favourite Your Queen Loves You, Not You Clegg and Gin O’ Clock tweets in the design, colour, style and size of their choosing. Also for the first time, loyal subjects will be able to buy the new Born To Rule range and Reigning umbrellas, both which look set to become instant hits!

Philip Rooke, CEO (& Royalist) at Spreadshirt says “I was raised to believe there are three things that make an English gentleman: a sense of humour, loyalty to the Queen and an ability to drink gin regularly. Gin O’Clock combines all three and with the help of our platform they can now take the fun into clothing, phone and iPad covers. Using print-on-demand they can play with different ideas and really find out what appeals to their fans.”

Her Majesty @Queen_UK said “One is delighted to be opening a new online shop, packed with perfect gifts for those princes or princesses in your life who have it all and don’t want Greece. One’s new Royal Baby range, ‘Born To Rule’, is sure to be a hit in every palace in the country! Your Queen loves you. Not you Clegg.”

Spreadshirt’s print-on-demand technology is facilitating a growing number of new media businesses active online to voice their brand messages offline through customisable clothing and accessories. The online platform offers limited initial investment risk, whilst the speed at which a design idea can be up for sale is ideal for its social media partners. In addition, the quality of the clothing and accessories and quick delivery times ensure a customer-friendly experience, leaving shop partners to focus solely on their main activity and promoting their shops.

Note to Editors:

Images are available via the Spreadshirt Press Room:

Spreadshirt is offering free shipping with the code BORNTORULE until Sunday 9th December 2012.

About @Queen_UK:

Queen, Defender of the Faith, Head of the Commonwealth, wife to the DoE, Mother, Grandmother, Great-Grandmother and founder of Gin O’Clock. With more than 1 million followers on Twitter and Facebook, best-selling books published throughout the world and an app that turned a nation’s iPhones into cocktail cabinets, @Queen_UK is the undisputed Queen of the media age.

@Queen_UK writes regularly for MSN UK and has contributed to The Sunday Times Online, Heart FM, Tatler, Company, Marie Claire, The London Evening Standard, Urban Junkies and Mother UK amongst many others. Her Majesty’s tweets and books have been covered in many national and international newspapers and websites and Her loyal Twitter followers grow by the hour.


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