Rhae's main aim is to provide products that focus on spreading positivity, love, wonder and dreams. Rhae's unique charm is the Short stories featured in the products through illustrations and typography. These stories are based on a range of different things, from song lyrics to rhymes, each one special and unique to the others. I hope costumers would be able to interpret these stories and feel comfort and happiness while creating different meanings. I started this brand aiming to create products which focus on spreading positvity and important ideologies.