Launch of new country domains for Australia, Canada and Switzerland combines global with local
London, 1 October 2014: Spreadshirt’s internationalisation continues. The European market-leader today announces dedicated websites for Australia, Canada and Switzerland to its recent acquisition of Brazilian e-commerce business Vitrinepix. Customers in Australia, Canada and Switzerland can now access the print-on-demand platform for clothing and accessories via a local domain name and can pay in their local currency. With the establishment of three new top-level domains, www.spreadshirt.com.au, www.spreadshirt.ca and www.spreadshirt.ch, the Leipzig-based company is now active in 19 markets. Customers can choose between twelve languages and eleven currencies. On the new Swiss site there is a French, German and an Italian version available.
“It’s the detail that makes a platform truly global,” commented Philip Rooke, CEO of Spreadshirt. He continued, “Our internationalisation strategy is all about making it easier for people to create, buy and sell ideas on merchandising globally. This means we have to be local and global at the same time. Most consumers want to buy from a local service and some of our sellers are only interested in reaching their local market, so we have to provide that along side a global service for those that want it. To do this we’re working on increasing local domain names, currencies and shipping information, as well as marketing tools like banners and teasers”.
The platform is also able to reflect local customs, seasons and holidays on the sites. So Australia can have t-shirts and aprons for Australia Day in January (26th), whilst the USA can share ideas for St. Patrick’s Day (17th March) or Independence Day (4th July) and Canadians can promote designs and products for Canada Day (1st July).
“Our buyers and sellers operate both locally and globally. With our new country-specific offerings, we can simplify orders and marketing ideas for them, creating more reach and greater customer satisfaction,” said Philip Rooke, CEO of Spreadshirt.
Further internationalisation is one of the key strategies for the e-commerce platform. Spreadshirt already achieves 80 percent of its sales outside Germany and sends orders to over 200 countries. The global logistics understanding means that Spreadshirt sellers can offer their products around the globe and be truly international.
Links
- Spreadshirt UK – www.spreadshirt.co.uk
- Vitrinepix – www.vitrinepix.com.br
- Spreadshirt UK Brazil release – https://www.spreadshirt.co.uk/newsroom/2014/07/29/spreadshirt-expands-into-brazil/