New design tool has extra features and revised layout
Fifteen years since its foundation and new ideas continue to flow from Spreadshirt. Today, the £77m e-commerce platform has a new, web app, design tool that enables self-expression through customised clothing and accessories.
The new web app is optimised for desktop and tablets and the layout has changed fundamentally. In addition to the super-intuitive, user-friendly design, customers benefit from the following innovations in the new design tool:
- customisable design templates for topics such as birthdays, weddings or professional groups
- the ability to display bending text
- effects that allow customers to fine-tune uploaded photos and motifs, like a star outline or brush effect.
New functionality: bending text.
Finishing touch with new stencils and effects.
Sales via Smartphones Support Global Growth for Print-on-Demand Platform
In 2016, print on-demand, ecommerce platform, Spreadshirt, increased its global sales globally by around 9% to a total of £77.7m (93 million euros). Mobile has become a key driver of growth for the company, which enables everyone to spread ideas on something tangible. Almost 50% of platform visitors use mobile devices. Increasingly they are visiting and designing via their phones. Smartphone traffic is up 22%, whilst visits from tablets is down by 14%. Globally Spreadshirt experienced over 40% growth in orders via smartphone in 2016. In the UK and Europe this was up 73% year-on-year.
Spreadshirt is the market leader in Europe and has been growing continuously since its inception. Building on its success in Europe, the company launched a US offensive at the beginning of 2017 with the aim of winning business from competitors, such as Red Bubble and CustomInk. Read more
Statement by Spreadshirt CEO, Philip Rooke
Two community-submitted designs on the Spreadshirt platform, ‘Save a shark Eat a Chinese’ and ‘Save a dog Eat a Chinese’, have been discussed. After close examination and careful consideration, we have decided to keep these designs on our platform.
Spreadshirt provides an open platform that allows anyone to create, buy, sell, and share ideas on merchandise. These ideas come from a wide variety of sources. Our community includes over 70,000 active partners worldwide, including a diverse group of artists, musicians, corporations and brands, non-profits and organizations, as well as political groups.
Spreadshirt’s role is to enable our community’s ideas to get to market and to fulfill them with print-on-demand. We do not judge or censor designs based on their phrasing, social, or political leanings.
This open platform principle will mean that, in a few cases, some people may find a design controversial while others do not.
We have no intention of causing anyone offense, and I apologize to anyone who takes any offense from the two designs in question.