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Trend Report: 1.3 Million Words Say More Than a Design

Every so often we take a closer look at exactly what our customers are putting on their shirts. More specifically we collected all of the words that were printed on shirts in the UK, the US and Germany over the past year.
 
Yowsers! We had a list of 1.3 million words – quite the base for us to find out what kind of words people are wearing. As always we sifted through this data set to try and make sense of it all.

Some words are just hard to imagine on shirts. Here’s a selection from our customers’ creative shirt wording skills that each occurred only once on a shirt in 2010:

pontylicious, pericombobulations, mousse-tashinators, jiggalicious, igglepiggle, gleeky, gigantasophobia, discombobulation, deathspank, confuzzeled, anthropomorphic,

Some fun stats:

  • Men’s names were used three times as much as women’s names
  • Dad is the new mom. Dad, Daddy and papa were printed almost twice as much as their female equivalents
  • The most printed word is “I”. “You” was used about 5,000 uses behind the egoists.

We love how our shirts can tell a story. Each of the bold words were high on the list of names, places and things people added to their shirts.

UK – words on a shirt tell a story


The average t-shirt wearer in the UK is named Alex and he loves to party and travel. Getting off the island and over to mainland Europe is his favourite past-time. He is joined by Dave and Emma – their first holiday destination is Tenerife. His 21st birthday was spent in the coolest clubs in Paris. They danceed their way through the evening to house and rock – second to travel, these three are bound by their love of music.

USA – Ben loves Sport

The American Alex is named Ben. He and his college friend John spend their free time enjoying basketball and baseball games. Katie and Ashley have to wait for the games to finish before getting any attention from Ben and John. Then, this much is clear: sport comes first in America.

Germany – Alex is in love

Alex is also the most popular name in t-shirt wearing Germany. He spends a lot of time together with his girlfriend, aptly named angel. Of course, he also enjoys a good game of football and can be found wearing a fan shirt with the words Football God. His angel has a real name, namely Julia, and they spend time after the game grilling up a storm in their apron with the text Grillmeister.

What words have you written on a shirt?

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