Product Colors: It’s Not All Black and White

Product Colors: It’s Not All Black and White

When it comes to the best-selling product colours, black and white are the undisputed kings of the ring for almost every article. Including these two colours in your offerings should be a given, but how about the secondary colours? You may ask yourself ‘are people still into yellow’ or ‘which shade of blue do I offer?’

We’ve cleared up the issue with a shortlist of the best-selling products and their best-selling colours from 2016 in four of the major product categories: T-shirts, hoodies, long sleeves and tank tops.


We’re a T-shirt company, so men’s and women’s standard tees set the bar for our products. Looking at those colours a bit more closely, some of them may seem a little surprising.


Heather gray is the leading secondary colour in both the men’s and women’s hoodies. Though some blue shades in the Men’s and Women’s Premium Hoodies come in a close second..


Long Sleeves

Sensing a trend, here? Blues and greys are a strong third across most of the major clothing categories. Having a few shades of grey in your selection should endear you to most shoppers out there.

Tank Tops

You’d be surprised to know that even in the colder months, tank tops still tend to sell very well. They’re not just for the beach—a nice tank can be worn at the gym, as a sub-layer or when lounging around the house.

Grey and blue products will add a real checkout incentive for customers as they’re trendy and work well with many designs. Also, try giving red products a go. And – most importantly – it’s always advisable to use a canvas colour matching a product when coming up with a new design.

Have you noticed that certain colours do better in your Shop than others? Do you agree with our numbers? Let us know in the comments, we’d love to hear your feedback!

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