E-commerce Platform Welcomes Prince George with Personalised Babygrow
London, 25 July 2013, Spreadshirt, the e-commerce platform that lets anyone create, sell and buy ideas on things consumers love to wear, use and carry, has reacted quickly to naming of the royal arrival with a personalised babygrow. Within hours of the announcement of Prince George of Cambridge, new designs with the baby’s name have been added to its range of products.
The platform enables both royalists and republicans to produce a more personalised range of merchandise to mark the occasion. Spreadshirt’s print-on-demand technology also means that its shop partners can keep their sites fresh and topical by quickly uploading new designs. There are hundreds of thousands Spreadshirt shops open around the world, using the platform 24 hours a day.
“Spreadshirt is focused on enabling self-expression in e-commerce. The speed at which design ideas can be up for sale means that individuals can be at the heart of current events.” states Philip Rooke, CEO at Spreadshirt. “It’s about letting individuals choose or create one-of-a-kind celebratory pieces of clothing.”
Babygrows with HRH Prince George Alexander Louis of Cambridge or I was George first are now available and the designs can be easily transferred to any of the other clothing or accessories on the Spreadshirt platform.
Royal births are normally celebrated with a 41-gun salute; the birth of HRH Prince George of Cambridge is being celebrated with a range of souvenirs and the country is expected to spend in the region of £243m celebrating the birth, according to the Centre for Retail Research. Mementos are expected from the Royal Collection Trust, Prince Charles’ Highgrove shop, along with a collection of baby things from the Middleton’s company.