FiatLux

FiatLux - is a bookish merch shop, designed to create a community of readers around the world who enjoys books. Once I was on a HP consert and one of the cast members said: "You can go outside in a new city, stand in the middle of the street and scream that you're a HP fan and you'll end up with at least 10 new friends". That gave me an idea of how cool it would be to have a sign of what you like on a t-shirt, or bag, or key. It might be a great start of a conversaton. Later, I started using merch and the theory proved right. And that's when I've got an idea to creat something uiversal and fun that I would want to add in my day-to-day life and it might as well be for the community of booklovers. With our designs you can add some originality to everyday life, express your love for books and make your own bookish community.