So you’ve developed your brand identity and you are interacting with your audience on Twitter and Facebook. So far, though, we have missed one major marketing platform: Google. Now it is time to tackle this area. Getting your shop and your products to show up in Google isn’t easy but you can dramatically increase your chances of showing up in relevant searches with a few simple steps.
The first thing you will need to do is do some basic keyword research. You know your products best but try to put yourself in a potential customer’s point of view. What terms would they use to find your product? Think long and hard on this, there are several tools that will help you with this such as Adwords Keyword Tool you can find at adwords.google.com.
Now, once you know what keywords you want to target say “Product-name T-Shirts”, you are going to take some basic steps so Google knows that your website is a good place for these terms. Remember, as smart as Google is they aren’t mind-readers and the robot Google uses to check webpages can’t always figure out what your website is about. This is why you need to give it as many hints as possible. When you create your product make sure the product name is descriptive and unique. Make sure the description includes a short but highly descriptive summary of what your product is. Using the keywords you researched earlier helps a lot for this. Furthermore, make sure that you fill out all the tags you can think as long as they are relevant to your product. If your product is about t-shirts, do not tag it with mugs, this will create confusion.
Google loves good, unique content and more of it you have on your page the better. If you are hosting your shop on your own website, it would be a good idea to write more content and start a blog that relates to your products. If Google’s robots crawls your page and finds a wealth of highly relevant content to a certain keyword it will make you rank for that keyword. Just remember to keep your content relevant and good. Do not simply repeat the keyword over and over again, check against spelling errors, and think of engaging content your readers would actually enjoy.
Want more information? Check out our Spreaducation section of our website: https://www.spreadshirt.com/spreaducation-marketing-C3558
Surely this is a good way to work, but you must always be alert to the mode.