We’ve asked a Swedish shop partner how he brings the best out of people, physically and mentally. Read up on our very insightful chat with MRR on the blog!
Please tell us everything about yourself – we’re dying to get to know you!
First of all, hello to everyone at Spreadshirt and those reading this interview. My name is Christopher, and I’m 27-year old Swede. In fact I’m from the very north of Sweden where the Vikings once lived. And of course we’re still as hard and tough as the legend has it…
Just kidding! The climate is wonderful up here and I recommend coming here, especially in winter. It really is a different experience.
I run a company called Min Resa Räknas, and we focus on work out, health and nutrition.
Wow. What’s the story behind Min Resa Räknas?
In early 2013, I started a hashtag on Instagram, called #minresaräknas. The English translation is My Journey Matters, and its aim is to let everybody know that they’re important, and that they should be proud of their changes in life.
We all go through different stages in life, and I have also had quite a lot of unpleasant experiences with people who were driven by a negative image of themselves. My goal was to help people get a better sense of their own self, and to compete against its negative reflection as this is bound to defeat somebody on the long run.
The movement has been growing strong, and it has become my main focus: to help people change their lives. Throughout my life I have been doing various forms of sports, and physical exercise has always been a big part of my life. Now it’s time for me to give something back to all those who want to get started on their own journey.
What’s your inspiration?
To help people do things they like, and to make them challenge themselves every day in order to get better at what they do.
And you – do you work out every day?
Almost every day, yes. Exercise makes me feel good, and for me it’s a free comfort zone where I can leave my worries behind and just work out really hard to improve my physique.
Let’s talk business… how do you market your shop? And how does hash-tagging on Instagram work for you?
The purpose of selling products has always been to spread the brand Min Resa Räknas, and above all to create a portal where people feel connected to each other. Just imagine that you feel a little lost in the gym. You can feel a little bit out of place, but when you see a stranger wearing the MRR in the gym it gives you a good feeling. We create opportunities to meet new people, and what I’m really proud of is the stories from people who meet new friends through our various portals.
I advertise our shop on various social media, Instagram, Facebook and on our website.
You use three different Instagram accounts. Why is that? Are they all connected to your shop marketing?
Haha, that’s right! It may sounds a bit geeky, but it actually serves a purpose. My private name is @clagerskog, MRR’s official Instagram name is @MRRofficial, and an other one is called @lifestylebymrr, which is a side project of MRR. The latter is designed to help people develop further with each other instead of competing against each other. Through these accounts, we market our various products and, most importantly, we show people who buys our products. People get inspired by our customers, and I share my personal reflections with them.
What is your target group?
Everybody who wants to make a change and likes to work out.
Why did you choose Spreadshirt for your project?
Spreadshirt has proven to be a very good cooperation partner for me. They give me more time for marketing and social meetings instead of having to deal with handling products, shipping and accounting.
Where do you see yourself in 5 years?
My dream is to continue working on stuff I like. Making a difference for others and creating new opportunities for a freer life. Above all, that will give me more time to my own work out and time for my son. And that’s priceless.
