In February and March, two of the biggest occasions for you to crank up shop sales will emerge: Valentine’s Day and St. Patrick’s Day. People all over the world keep looking for new ways to let their hearts speak on Valentine’s Day and wear something green on Paddy’s Day. This is where you come in. Read our quick 3-step guide to make both days a hit, and you’ll be in the money.
Step 1: Start now!
It’s important to generate interest for your ideas in time. This way, you can warm your customers to both getting interested in your ideas and doing their purchase in your shop. It’s important to do this kind of “spade work” early as you need to take into account that order deliveries take a bit of time. This is particularly true for Valentine’s Day since a lot of people (aka men) tend to do their shopping at the last minute, so it’s definitely wise to generate awareness in time.
Step 2: Define peer group
You could either try to create hundreds of designs and hope to hit it right with a couple of them. Or you can do a couple of things right and address your peer group directly.
The big question is: who do you sell to? That’s the first thing you need to be clear about. Do your designs and products potentially interest rabble-rousing motorbike rebels, SUV-driving soccer mums or trend-scouting hipster nerds? And then, who would be interested in what kind of Valentine’s Day gift? What’s more, it’s also a good idea to offer gifts to those who don’t like Valentine’s Day or have no interest in celebrating Paddy’s Day. That’s worth a slogan on a T-shirt, at least! As always, the sky’s the limit to your creativity. Just make sure you have somebody in mind when creating a product for your shop.
Step 3: Create designs & products
When you know who you want to address, you’ve covered your base. Now think of how to create dedicated products for them. Traditionally minded people would look for gifts saying ”My boyfriend loves me“ on Valentine’s Day or “St. Patrick loves those who drink” etc., whereas others would prefer discovering new territory. These find a bigger appeal in offbeat designs that express something new. Cute animals, crazy patterns and clever slogans as well as a mixture of all of these ingredients go well with a lot of peeps. Be creative!
Just one more thing. Tags are always super important, and you should never forget to use fitting keywords to describe your designs. You’ll find more info on tags in this blog post.
What are your favourite Valentine’s & Paddy’s Day designs? Do you have ideas or any other questions that require our support? Please do let us know and leave a comment below.
We hope that you’ll have a great Valentine’s Day, and that your sales will thrive!
