Digital printing is the print method of the future. With Digital Direct (DD), we offer you a print method with brilliant results to get the best out of your designs. We’ve just added a brand new high-performance unit to our fleet of printers to satisfy both our and your high demands. At the same time, we’re bidding farewell to plot printing. Find out what this means for you and your products!
Old User Area (Registration before 20 October 2016)
One by one, all of our 21 product types will be transferred from plot print methods (flex, special flex, flock) and transfer printing to digital direct printing. The changes apply to all products created by Shop Owners and Marketplace Designers working in the old User Area (registration before 20 October 2016).
|ID and Product Type||Switch effective:|
|818 – Baby Long Sleeve T-Shirt||7.11.2017|
|812 – Men’s Premium T-Shirt|
|813 – Women’s Premium T-Shirt|
|20 – Men’s Premium Hoodie|
|444 – Women’s Premium Hoodie|
|917 – Women’s Premium Tank Top|
|916 – Men’s Premium Tank Top|
|876 – Women’s Premium Longsleeve Shirt|
|875 – Men’s Premium Longsleeve Shirt|
|6 – Men’s T-Shirt|
|631 – Women’s T-Shirt|
|943 – Women’s T-Shirt with rolled up sleeves||21.11.2017|
|963 – Men’s Slim Fit T-Shirt|
|857 – Women’s Organic V-Neck T-Shirt by Stanley & Stella||20.11.2017|
|686 – Men’s Organic V-Neck T-Shirt by Stanley & Stella||14.11.2017|
|752 – Women’s Tank Top by Bella|
|1047 – Unisex Hoodie|
|1007 – Contrast Colour Hoodie|
|1155 – Drawstring Bag|
|56 – Tote Bag|
|942 – Shoulder Bag made from recycled material|
|563 – EarthPositive Tote Bag|
We’ll keep updating the dates in the table. Any switch may take a couple of days, so we’d like to ask you to keep checking this space for future updates.
An exception to the list above are products with designs printed on several print areas (e.g. hoodies: here you can print – next to the front and back – also on the sleeves and hoodie). For these, front and back will be printed with digital direct, whereas the other print areas will be printed as before since digital direct printing is not yet technically possible.
New Partner Area (Registration after 20 October 2016)
Since 26 September 2017, all products created in the new Partner Area are automatically printed with digital direct. Some products, however, cannot be printed on digitally:
Breathable T-Shirts (977, 981, 979)
Cups (31, 949, 268)
Drinkware (757, 773)
Duffel Bag (638)
Caps (905, 428, 1040)
iPhone Cases (120, 822, 870, 1017, 1023, 1188, 1189)
Samsung Cases (1163, 1164, 1165)
Buttons (127, 125)
Dog Bandana (611)
Colour equivalents for outgoing plot foils
Get an idea of what the colours of your designs look like when printed with digital direct, and have a look at this overview. You’ll find every colour shade of the previous flex and flock foils with hexadecimal codes to allocate the colours. Enter the code on http://www.color-hex.com/ to see the colour pattern. Our special flex foils (glitter, glow-in-the-dark) will no longer be available after the switch. These will also find an equivalent in colours matching the previous colour effect.
Important: If your products or designs should be named after the outgoing print methods, we recommend changing the product or design name.
Of course, you’ll still be able to upload vector graphics as before. Vector graphics offer a great way for customers to change the colours of the design to their liking.
Switching to digital direct printing will bring about a change in the pricing structure. Printing any design will cost €/£ 4.50. Depending on how many plot foils were needed for flex or flock printing previously, prices may be slightly lower or higher. Here for a few exaples:
Advantages of digital prints
Next to customers‘ growing demand of colour gradients that can only be accomplished with digital direct prints, this print method holds several advantages:
- Digital direct prints are more flawless and accurate. Plot printing requires placing the design perfectly by hand, and it’s easy to e.g. forget the dot on an ‘i‘ when weeding prints manually. These glitches are now commited to the past.
- Digital direct is also much faster – a huge advantage when it comes to guaranteeing on-time deliveries in the busy Christmas season!
- Most importantly, digitally printed products just feel much better. There’s only a single colour layer on the fabrics, making the whole item much smoother.
On Spreadshirt’s Marketplace, further product types are already being printed in DD instead of the outgoing print methods.
Outlook for 2018
During the first couple of months in 2018, the print method applicable to all products will be switched from plot printing to digital direct printing – also for those working in the new Partner Area. Just a few products that can’t be printed on with DD (e.g. breathable sports tops), will be plotted on for some more time. We’ll keep you in the loop with all the details here on the blog.