Good bait catches fine fish, as they say. That’s why nothing’s sweeter than a tasty discount to help folks come to a checkout decision in your Shop. Promoting discounts and campaigns is bound to give your business a boost, and here you can learn how to grow!
Why use promos?
You may be skeptical about the financial benefits of a promo, but you’d be surprised to learn that many buyers rely on these discounts. In fact, up to 50% of consumers admitted that they only make a purchase when there’s a discount.
E-commerce competition is fierce, and your customers may need that final push through checkout. Promotions are the perfect persuasion tool, and you’ll find that people are more willing to commit to a purchase when they’re saving money.
Benefits to Shop promotions:
- They’re effective
- They’ll boost traffic and guide new customers to your store
- They’ll boost your revenue
Spreadshirt regularly runs campaigns, but these don’t run themselves. You as a seller need to promote discount and free delivery campaigns to make them effective. And, ultimately, to make the cash land in your pocket.
Where to find promos?
You can constantly stay up to date on Spreadshirt’s discounts by visiting the Dashboard of your Partner Area.
You need a game plan
Devise a promo plan before you put the word out. Draft up your marketing calendar before you get going, and specify:
- Promo run-time
- Time for you to promote campaign
- Preparation time you’ll need
It’s a good idea to start promoting discounts several days before they begin, and to continue advertising throughout the promotion.
Try different social media platforms to see which one works best for you. Use a service like Buffer to schedule posts ahead of time.
Make it your own
Spreadshirt will provide the promos. The responsibility to alert your shoppers falls on you! When making your game plan, remember to:
- Push your brand-specific traits
- Embrace some clever visuals
An example. Before a holiday, consider revolving the promo around the big day. Adapt your photos or banners to help promote the discounts, and share pictures of your available items. People relate very well to a model wearing products, and image services like PlaceIt will provide you with the perfect model images.
What else?
Other promo strategies for you to consider:
- Recruit a social media influencer to help with advertising
- Revise your plan based on the length of the promotion. A flash sale leads to urgency, while a longer promotion allows you to craft a story or narrative.
The promo has ended… what now?
After the promo is before the promo. Keep planning ahead! It never hurts to devise a game plan for your next promotion, and a clever strategy will help improve your sales sustainably.
Have you had success during previous promotions? Anything else you want to learn more about? Comment below!
