Social media channels offer a sweet way of drawing attention to your brand and your Shop. But putting time and effort into feeding social networks with updates may have the adverse effect when the timing goes wrong. To solve this dilemma, you can link up your social media activities and manage your posts – as one. Find out here how that works.
Linking your social media accounts
- It’s vital to establish the right tools for you first. Instagram allows you to i.e. set up posts for several channels at once. We recommend services like Buffer, Hootsuite and IFTTT to help you plan posts for several social media channels ahead of time.
- Choose a channel of which you’re sure that your customers use as well. Are your customers more active on Facebook and Instagram, but not on Twitter? Then write and share interesting, funny and informative content while linking to i.e. new products or special offers in your Shop. Prevent your shares from becoming monotonous or repetitive to maintain a better chance of selling.
- Turn your accounts into shop windows! Make use of your creative freedom, and set up your accounts in a way that suits your style. Keeping all the channels in line with your branding is important. Colours, images and word choice should be coherent to make a uniform – and lasting – impression.
Your benefits
Linking your social accounts saves you time, and you‘ll convey a comprehensive brand image to provide an improved sales incentive. Coordinated social media activities allow you to:
- Show a product to a certain target group at the right point in time.
- Create and convey a uniform brand image across all your channels.
- Stay in touch with fans and customers.
- Demonstrate the variety of your brand by choosing relevant channels.
- Share a post on all channels at the same time to save you time and effort.
- Divert traffic from a successful channel to another social media profile.
Convinced? Then get your social media channels sorted, and start networking now!
We’re want to find out about your social media experience. Please share your comments, questions and anecdotes below!
