Want to sell more designs? Then make them easier to find by optimizing your design descriptions with keywords.
It’s like you were always taught in school: “Keywords are King!”. With the right keywords in your design metadata, you can ensure that your designs are easier to find on the Marketplace and on search engines. The more your designs are found, the more likely they are to be bought. Below we present a number of tools that will help you pick the right keywords for your designs. They’re easy to use and some are even free.
What’s the point of keyword research?
Regular keyword research not only helps you optimize the metadata of your individual designs, it also helps you better understand your own brand and your target audience.
The demands of your target audience are dynamic and change according to trends and seasons. If basic common sense suggests a reindeer sweater in July isn’t going to be a hit, then think of keyword research as a way of learning about the more subtle changes in the market. The items of clothing change, as do the designs. This helps you to recognize new developments and react accordingly.
What are keywords?
Simply put, keywords are just single words or groups of words that are entered into search engines like Google to search for specific information, products or services. Within groups of words, sentences or questions there is often a main keyword, or indeed other subordinate keywords that allude to the main word.
If you know which keywords or phrases or sentences are used to search for (your) designs or products, you can use these keywords to optimize your design and product descriptions and your showroom.
How to define keywords:
In order to better assess the value of keywords, you should pay particular attention to the following points:
- Search volume per month: Fairly self-explanatory – this shows you how often a keyword was searched for. The higher the value, the better the word.
- Competition: The more often a keyword appears in searches, the more difficult it will be for your designs to appear high up in the search results with these keywords. There are simply too many competitors fighting for space with the same keywords. It’s better to focus on keywords that strike a healthy balance between competition and search volume.
- CPC – Cost per Click: Cost per click shows you how expensive and therefore how valuable an ad using this keyword would be. This renders CPC an excellent indicator of just how strongly certain keywords are “fought over”. Even if you don’t want to place an ad, the CPC are always worth taking a look at.
- Number of words: As already mentioned, keywords usually mean groups of words, whole sentences or questions, usually consisting of several words. The more words a keyword search contains, the more specific the search query. Users therefore have a very precise idea of what they are looking for. If you have the right designs or products on offer, you’ve hit the bull’s eye. The competition for “long term keywords” is low and the conversion rate is high. Your products are therefore very likely to be bought.
Which keyword tools are out there?
It’s almost as if there are as many keyword tools as there are keywords. The choice can be a bit overwhelming, so here’s a little selection from us. These can help you to reliably identify the keywords which will get your designs the sales they deserve. We’ll start with the tools available from a search engine you may have heard of called Google.
Using Google for keyword research
Google delivers the necessary tools for improving your position in search results. These tools are easy to use and, even better, free of charge.
The easiest way to check the relevance of keyword ideas is to search on the Google homepage. Just enter the main word of your keyword idea and see which terms appear next to it. These suggestions will show you the other words people have searched for, without you having to register anywhere. Implement these newly found keywords onto your page to increase your chances of being discovered.
With Google Trends you can check how often and in which region certain keywords are searched for in combination with other keywords. This enables you to take a detailed look at the development of certain keywords in the past and thus recognize seasonally recurring trends at an early stage and use them for your benefit. However, Google Trends only gives you rough rather than exact figures.
Google Search Console
Once you have verified your website for the Google Search Console, you can see which search queries have brought users to your pages. Analyze the impressions and clicks on your site and see where your site appears in Google search results. You can also compare different time periods. It requires registration but is completely free to use.
Google Ads Keyword Planer
The Google Ads Keyword Planner gives you detailed information about the search volume, CPC and the competition around individual keywords. You can check the differences between exports and imports as well as use various filters. This gives you a free, powerful analysis tool, apt for comparing the chances of success for different keywords with each other – even if you don’t want to place any ads at all. However, the information on search volume can sometimes be quite inaccurate. You will only get exact figures if you actually place ads for these keywords.
Some classic buyable keyword tools
While the following tools are not free, they are much more accurate than the Google tools presented before. They have more features and functions and are more suitable when it comes to comparing and analyzing main and sub keywords.
KWFinder not only shows you the frequency, trends and CPC of individual search results, but also makes suggestions for similar keywords and matching sub-keywords. The user interface is clear, easy to use and even works on your smartphone. There are various import and export functions, and you can create your own keyword lists. After a 10-day free trial KWFinder costs €29.90 per month.
Despite coming with a feature set similar to KWFinder, Ubersuggest doesn‘t have an import function and requires a connection to a Google account. What you do get though is a very intuitive interface which is also appropriate for beginners to the keyword game. You can get a 7-day free trial, afterwards it costs €29 a month.
Semrush is a great platform for checking out the competition. It shows you the visibility of a domain, the search frequency, the estimated traffic per keyword, the CPC and many other parameters. You can also see which keywords go with which specific subpages. Although, at $ 119.95 per month, Semrush isn’t exactly the cheapest option out there.
Keyword Suggestion Tools
These so-called suggest tools make further suggestions for sub-keywords based on your main keyword or your keyword topic. To make the best decisions, you can size up these tips with the classic keyword tools discussed above. This can help you to extend your horizons for possible keywords.
HyperSuggest combines different sources like Google, Instagram, Amazon and YouTube to give you appropriate keyword suggestions. It costs €11.90 a month.
AnswerThePublic is a nice little tool which lets you know the subtle meanings behind the different search terms. Based on Google and Bing, this tool provides clearly structured and topic-related questions and answers after you’ve entered a search term, giving you an insight into the interests of your target audience. The basic version is free, whereas Pro costs $79 per month.
SEORCH links different sources such as Amazon, YouTube, eBay, etc. to analyze your showroom or website on this basis. Suggestions are made based on what you can improve. SEORCH is free of charge.
If you’re also interested in graphics tools, take a look at our comparison of graphics programs and apps for creating pixel graphics. We’ve written a short review of 10 different graphics programs, compiled the pros and cons, and given recommendations for whom they’re best suited.
So, there you have it, some tips for your next keyword research. Which tool do you normally use? Let us know in the comments.