What do Marketplace customers really want? And how do they find your designs? Make sure your designs are seen with these tips.
Customers find your designs when they show in their search results. How do you make sure they do?
When you publish your designs, you can enter a name, description and keywords. They form the so-called metadata. High-quality metadata describes the design well and helps provide accurate search results for customers. Here are a few tips to make sure your metadata is helping you make sales.
Tip 1: It’s all in the name
Your design name matters!
Dos
- Give your design a descriptive name. It should describe the design accurately and also help it stand out from your other designs and those of your competitors.
- Keep it short and sweet: 1-3 words and a maximum of 35 characters.
Don’ts
- Don’t mention the product type (e.g. T-shirt).
- Don’t use words like “design,” “customise” or “personalised”.
- Don’t use special characters such as _ () . @ #.
Your design name appears in the search results, but also on the detail page and in the URL. So choose it wisely!
Tip 2: Be descriptive
Use the description to go into detail about your design.
Dos
- Write a text that’s easy-to-read and informs about your design. This will increase your chances of appearing in search results.
- Write your description to meet your customers.
- Describe the look of the design and give it some context.
- Get creative! You have 200 characters available — use at least 130-160 to make sure Google and other search engines use your description in their search results.
Don’ts
- Don’t use general descriptions or lists like “Birthday, Gift, Funny, …”. The Internet is full of it! It won’t help your customers find the design they’re looking for.
- Don’t write anything about the product itself (don’t describe the T-shirt or hoodie your design is placed on). Spreadshirt does this for you. Just describe your design.
Tip 3: Tag it!
Keywords – or tags – also help customers find your designs. You can currently tag each design with up to 25 keywords.
Dos
- Use only words that are relevant and match your design. Imagine a customer typing in the search box: which keywords would they use to find your design?
- Try to find as many keywords as possible.
Don’ts
- Don’t repeat keywords. This could make it sound like spam.
- Don’t use keywords out of context. They worsen your ranking!
Publish your designs right!
Ready to upload a new design? Find out how to upload and place designs properly to reach more customers.
We hope you have fun designing, uploading, describing and placing your designs.