Spreadshirt offering enables WikiLeaks t-shirts

LONDON, 25 February 2011. Spreadshirt, a leading self-expression platform for creating, buying and selling custom clothing online, was recently chosen by WikiLeaks as the enabler for its online shop, where the organisation is offering supporters a variety of one-of-a-kind clothing items with its unique messages in a style, size and colour to suit them.

Spreadshirt’s print-on-demand technology is particularly suited to not-for-profit organisations and groups who want to raise awareness. There is limited initial investment risk for clients, whilst the speed at which a design idea can be for sale, the quality of the apparel and quick delivery times ensure a customer-friendly experience. Spreadshirt Shop Partners can quickly and easily open their own custom (white label) online shop as a seamless extension to their websites. Spreadshirt in turn, handles all the stocking, online orders, payments, delivery (within 3-5 days in the UK) and returns, leaving the campaign group to focus on solely on its main activity and promoting its shop.

Philip Rooke, Chief Marketing Officer at Spreadshirt explains, “We have expanded clothing as a message carrier from the preserve of large brands or retailers, good quality, engaging clothing is now available to everyone, which means that not-for-profit organisations and political groups, designers, bloggers, bands and YouTubers can bring their message to life on clothing. It’s about letting your supporters and fans choose or create a one-of-a-kind, expressive piece of clothing, increasing the likelihood of it being worn more often, and for your message to be seen in places traditional campaigns do not reach”.

Spreadshirt provides the technology, printing and customer services, but the designs are created by the shop partner and matched to a wide choice of clothing and full range of sizes, styles and colours. WikiLeaks’s shop includes t-shirts, hoodies and even a baby’s bib, with the best-selling designs including the WikiLeaks logo and ‘Courage is Contagious’.

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About Spreadshirt
Spreadshirt is the worldwide creative ecommerce platform for personalized apparel. There are more than 500,000 Spreadshirt shops open around the world. Brands, clubs, artists, bloggers, individuals and celebrities use Spreadshirt’s platform 24 hours a day to promote themselves and/or their cause. The content created on the products sold through the platform does not necessarily reflect the position or opinion of Spreadshirt and no official endorsement by Spreadshirt should be inferred. Spreadshirt is solely focused on enabling self-expression and ecommerce.

Almost 300 employees work to bring the ideas of Spreadshirt customers to life on Spreadshirt t-shirts. Without foreign capital, Spreadshirt was founded in 2002 in Leipzig, Germany, and is now active throughout Europe and North America. Spreadshirt has millions of customers worldwide and over half a million shop partners. You can read about Spreadshirt and the people who work behind the scenes on the Spreadshirt blogs, on Twitter, Flickr or Facebook.

About WikiLeaks
WikiLeaks is a not-for-profit media organisation. Our goal is to bring important news and information to the public. We provide an innovative, secure and anonymous way for sources to leak information to our journalists (our electronic drop box). One of our most important activities is to publish original source material alongside our news stories so readers and historians alike can see evidence of the truth. We are a young organisation that has grown very quickly, relying on a network of dedicated volunteers around the globe. Since 2007, when the organisation was officially launched, WikiLeaks has worked to report on and publish important information. We also develop and adapt technologies to support these activities.

WikiLeaks has sustained and triumphed against legal and political attacks designed to silence our publishing organisation, our journalists and our anonymous sources. The broader principles on which our work is based are the defense of freedom of speech and media publishing, the improvement of our common historical record and the support of the rights of all people to create new history. We derive these principles from the Universal Declaration of Human Rights. In particular, Article 19 inspires the work of our journalists and other volunteers. It states that everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. We agree, and we seek to uphold this and the other Articles of the Declaration.

For more information about Spreadshirt, please contact PR Savvy
Kate Warwick/ kate.warwick@prsavvy.co.uk / 078 1069 7282
Mayra Cunningham / mayra.cunningham@prsavvy.co.uk / 078 2525 1615

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