Not only is Berlin a hot metropolitan location, it’s also the new international T-shirt capital! People from no other capital order as many tees as Berliners. And this year’s International T-Shirt Day on 21 June provided the occasion for us to check out some cotton stats. So we found out that Berlin is the place for people to personalise their tees, and these fun facts have surfaced as well:

Who would have thought that Luxembourg came second?
Well, at least we would have tipped a few other places to lead – catwalks in London, Milan or New York come to mind, and not the fashion conscious streets of Luxembourg. And the city of fashion – Paris – only comes up in third. Well done, people of Luxembourg. It may give consolation to the Parisians that they are still ahead of: London, Rome and a quite few other places with a reputation for trend-setting fashion. Some big places didn’t even make the top 10. The best-seated non-European town is Washington DC in sixth place.
Since the last T-shirt capital poll in 2010, there’s been a lot going on. Back in the day, Berlin was still in second place since T-shirt champion Oslo proved to mighty an opposition. The former champion has been pushed into 4th place. This means that the people of Luxembourg have made up about 20 places – kudos!
But it’s not only the Berliners who love their tees – the T-shirt has been the world’s favourite garment for many years already, and we don’t see any reason why this should ever change.
*The data here is based on the relation between the total inhabitants of a capital and T-shirt orders with Spreadshirt from these 200+ countries. Only T-shirt sales have been counted. Other tops, hoodies and accessories were not taken into account.


