School is still out for the summer, and the kids are enjoying the holidays. This is the time when retailers prepare for the new season as more and more people ponder what gift to get for a first-former, grammar pupil or university college student. The big questions are: what are people looking for, and how can you jump the band-wagon and turn the start of the new school year into a success for you?Gym bags, drinking bottles and backpacks: personalised accessories for more fun in class.
- Fun leavers T-shirts or hoodies: every year needs their own vintage gear.
- Reflective vests make the early morning trips for first-formers a safer path.
Before we get to the point, let us shed light on why people look for back-to-school presents. We all remember our own school days or the funny feeling in our gut before our first day at college. You were worried about how and where to fit in, and maybe even about how to make friends and cope with academic demands. Looking back at your school time now, you probably have mostly fond memories. There was obviously a certain amount of peer pressure and also fringe groups. This hasn’t changed today, only that students at the margin of school look different and have other nicknames: geeks and nerds or goths and emos will be able to tell their tale!
- College Jackets in the classic American style, Snapback Baseball Caps – hip hop, hurray!
- A classic T-Shirt with a cool slogan. And girls like rolling up their sleeves.
- There’s no life without a smartphone, particularly for teenagers. Personalised covers make school more bearable!
In any case, to make the start of the new term easier – and to help with the age-old “How do I look?” question, there are a host of products that you could offer in your shop to cater to the needs of parents and adults looking for gifts. And if you offer cute designs for children and cool designs for teenagers, you take the first step of hitting the target group to get your business off the ground in August ad September.
- American Apparel is über-stylish, and their T-shirts and hoodies decide who’s cool and who ain’t.
- Tote bags are like totally trendy. And they are inexpensive and versetile, like totally!
- Modern life without tablets or laptops? Not really! Let the kids decide if they use them for Facebook or French homework, and create a personalised cover or bag.
T-shirts are of course always a popular choice with anyone, and these days smartphone covers are very much sought for on any occasion. For younger children, we now have a new stuffed rabbit that’s wearing a T-shirt to personalise, and the same is true for our teddy bear with a custom T-shirt. And be sure to include at least one bag as well as this is an essential accessory for any pupil or student. We warmly recommend including the kid’s backpack for younger kids and the retro bag for teenagers. The latter can now be printed on in digital direct print as well, and that’s just perfect for photo prints and designs with colour gradients.
We hope that you could find some inspiration for finding gifts or whipping your shop into shape. Do you have more ideas for us? Then please leave a feedback in the comment section!
I competely agree with you on this