Your shop should always meet the seasonal demands of your customers. We have put together essential piece of advice to turn any season into a success for your Shop.
#1: Add spice with variety
When people go to high-street shops, they just take a look around 90% of the time. The same is true for online shopping. It’s hard to predict how a customer would want to combine a certain product in a special colour with a particular design. This is why it’s a good idea for you to offer a good range of products to increase your Shop’s appeal whilst giving customers a bigger selection to choose from. Seeing that going overboard with a plethora of products is not advisable, a sound selection of basic products and a handful or tow of seasonal products added to the mix should meet the demands of most people.
Check out a selection of summer products for you to adopt to your range now:
- Men’s Tank Top with racer back
- Unisex Tri-Blend T-Shirt by American Apparel
- Men’s T-Shirt by American Apparel
- Women’s T-shirt with rolled up sleeves
- Women’s Tank Top with deep-cut arm holes
- Shopping Bag
- Cooking Apron
#2: Get your pricing right
Apart from having the right products on the ready, offering these at affordable prices will prove vital for your chances to sell more. T-shirts for under 20 £/€ definitely sell a lot better than those priced closer to 30 £/€, so please have an eye on the final sales price when calculating your commission. As a rule of thumb, you’d be well advised to keep your commission under a 5 £/€, and setting it between 2–4 £/€ is surely bound to increase your sales figures.
#3: Offer designs to meet different occasions
It’s easier said than done: hitting the nail on the head aka providing designs with the right appeal to your peer group turns your Shop into a winner. You should provide designs that reflect the heartbeat of the pulse of time. And if you choose designs from the Marketplace, be sure to pick those that are of distinguished quality. In this blog post you’ll find indication of what people currently like, and then we’ve also put together a pool of ideas for summer design topics that will show you what people are looking for right now. And one final tip on this matter: keep checking Pinterest to see what kind of designs are catching on at the moment.
# 4: Don’t forget your marketing
Once you have brought your Shop up to scratch by heeding the advice offered in #1–3, all you need to do now is to hit the right note with promoting your Shop on the social media. Keep posting on as many channels as possible, but don’t go overboard by blowing your own trumpet too hard (aka when posting on Facebook). Next to pertinent advice on how to cater to social media, we have more tips for you on how to improve your public relations, SEO marketing and Google AdWords marketing. It may take a little time for you to get acquainted with this territory, but you can be sure it’ll go a long way for your Shop’s success.
What have you been doing to improve your Shop’s success? We look forward to reading your comments below!
