They say that the first step is always the hardest, and this adage certainly hold true when it comes to getting a successful Shop off the ground. You think you’ve got it all sorted, but you’re still not hearing the sweet sound of the cash register bells dinging. What’s the deal? Well, typically tweaking a few key things will go a long way towards making those chimes ring. We’ve hatched a problem-solving approach for you to help you navigate your way to Money Town.
1. Your Designs Lack Focus
‘Why focus?’, you may wonder. Offering a variety of different designs and styles to have something for everyone would seem like a good idea, wouldn’t it? Unfortunately, it isn’t. It’s important to keep up a recognisable image of your Shop to stick in the memory of your customers. It’s all about the general image that lends character to your Shop and will ultimately give an incentive for the customer to spend money.
- Always ask yourself the question “Would my personas like what I create?”. Only offer stuff when your answer is a resounding YES!
- Take confidence in expressing your own style. When people can recognise your imagery and typography as yours, you own it!
- Less is more. Some of the best designs make an impact because the visuals are reduced to the bare essentials. The same is true for your Shop: focus on your best signature designs, and don’t overload your Shop with flotsam and jetsam.
- If you have ideas for different types of designs, open a new Shop with a new theme. This will help you avoid making compromises.
2. Your Product Selection Doesn’t Fit
Aspire to create a symbiosis of designs and product. There’s little use in offering a plethora of products and hoping that customers will pick the one they like best. Try to imagine what kind of products your peer group will take to and focus on these core products. Also, limiting the range to certain product categories (e.g. Men’s Clothing and Accessories) could prove beneficial.
- Adapt your designs with a product in mind. Since the printing area available on the product is an important factor, your design may need to be adjusted to fit different products. When e.g. creating a design for a smartphone cover, it often is a good idea to fill the whole possible printing area to avoid white space.
- Keep an eye out on the season. If you don’t feel like changing the products to meet seasonal demands, offering longsleeve products and T-shirts are worth a consideration. Different seasons go with different product colours, too.
- Product updates require a swift reaction on your side. Keep checking your newsletters or product news section in your user area to stay on the ball. Here, you’ll find valuable information on trending colours as well.
- Analyse your sales statistics in order to be able to focus on products that do well for you.
3. Your Shop Can’t Be Found
If you cannot already count on a committed fan base, making yourself visible is a rather important aspect. You need to apply yourself to Shop Marketing and exercise patience until you can reap the rewards. There are a few things you should get started with immediately, and you can use several tools to monitor and make changes over time to lure more customers into your Shop.
- Take the initiative! Think about a suitable name before opening your Shop, and be sure to register this name with social networks, even if you’re not planning on using these channels immediately.
- Establish a Facebook fan page. Post info and updates on your Shop in regular intervals, and fill people in on the creative process, share product pictures and updates on currently running promos. You’ll find a few ideas for Instagram activities here.
- Try to think like your customers. What search terms would they use with Google to find your products? Choose the wording for your meta data (tags, product names, product descriptions) as precisely as possible.
- Monitor your Shop. You can optimise your settings by gleaning valuable input through the free Google Search Console to improve your Shop’s presence in search lists.
- And PLEASE don’t forget to index your Shop with Google: https://www.google.com/webmasters/tools/submit-url?pli=1
We really hope that the advice we offered was useful for you. Try to be patient while making improvements wherever you can when it comes to Shop maintenance. We’d like to wish you the best of success!
What are the main challenges for you as a SpreadShop seller? Are there any aspects you would like to learn more about? We look forward to your feedback!