The Spreadshirt Marketplace brings creative professionals and design enthusiasts together. A recipe for success starts with setting yourself apart from the crowd by adding a little smidgen of magic and avoiding a few common mistakes. And since it’s nice to learn from the mistakes others have already made, here’s a short compilation of sales tips and what to best avoid when putting up designs for sale on the Marketplace.
Your designs are not available in the appropriate sales channel
With Spreadshirt, you can sell your designs in your own Shop (that can be tied in with your website), Spreadshirt’s T-Shirt Designer and Spreadshirt’s Marketplace. Buyers browsing these three platforms have very different expectations. It’s in the nature of things that not every design is equally suitable for every channel. We’ve already identified 3 Common Mistakes when Selling Artwork in your Shop, and in this blog post you will find out where your design will have the best chances to sell. We’ll discuss how to understand your target group better and how to publish designs across each channel.
Customers browsing the Spreadshirt Marketplace tend to look for high-quality designs with an artsy appeal. They often look for gifts or — more importantly— a new purchase for themselves. This is why it’s not enough to just publish a design on the Marketplace. You should really create a product with it.
This is the place to offer particularly simple designs for people to personalise their tees in our the create-your-own section with. Many people use these designs to customise gifts or team T-shirts. The T-Shirt Designer has a search function to help your designs to be found (as long as you have added corresponding tags in your design description).
Designs published in the Marketplace and the T-Shirt Designer should NOT feature photos of individuals, club logos and insider sayings as these are bound to have little or no appeal to others. Offer these kind of designs in your Shop to cater to the specific needs of a certain clientele.
You don’t really feel the strain of competition in your Shop, but on the Marketplace it’s endemic. Potential customers compare your design with many other designs in the search result view, so you are well advised to use two of the most important tools:
Spreadshirt provides its services in ten European languages and offers internet domains in North America and Australia. And since a picture paints a thousand words, there’s no reason why a good design shouldn’t find an outlet in a foreign country. Offer your designs on international Marketplaces! In Europe, you can simply do so by selecting a different country (top right corner) when publishing a design.
For the European Marketplaces, you only need to adjust the country selection at the bottom of the website, and can keep in the “Topics” in the language of a corresponding product name, description, and tags. For North America and Australia, this is a bit more complicated: Here it is necessary to create a new user account on the www.spreadshirt.com page and upload the designs again.
You want people to find your design when they do keyword searches online, so you should choose your meta tags and the design description carefully. You can choose a maximum of 25 tags. Try to imagine the purposes people might want use your design for to derive fitting tags. A mixture of specific and more general keywords is bound cover a wide range of searches. See this blog post for more info on how you get your meta tags sorted.
Your design lacks added value
Symbols such as crowns and hearts can often be seen on T-shirts, but your chances of selling yet another ‘Keep Calm & x’ design are quickly exhausted. Instead, choosing a design with an unusual theme that brings out your own style will see you corner a niche market and increase your chances to appeal to particular needs. Basically, the idea is to stand out from hundreds of search results. Watch this space for inspiration, you can i.e. check out this article about common search terms. Tip: before you realise a new design, do a keyword search in Marketplace to see what’s on offer already.
Choose a file format to fit the Marketplace demands, meaning: make it ready for print. Dispense with unnecessary details, crop the canvas to fit the outline of the design and mask the design by ridding it of the background. Doing so will see it cut a fine figure on a large number of products. And if you ask yourself whether to choose a vector graphics format or a pixel graphics file (e.g. .png), remember that your customers are more flexible to change the colours in a vector graphics file.
What lessons you have learned from publishing in the Marketplace? About what aspect you want to know more? Please tell us in the comments!