Whatever people come to look for on Spreadshirt’s Marketplace, they are sure to get pages filled with designs once they enter a search term. There is, however, still potential for a few niche brackets that need filling. You can make use of this potential by giving the people what they want but can’t really get.
We’ve conducted a bounce rate analysis to determine whether our site visitors could find what they came looking for. If a Spreadshirt customer doesn’t get what he came for, he usually closes the browser window once his keyword search proved unsuccessful. And if a particular keyword amasses a high number of bounces, you can be sure that this keyword holds untapped sales potential. Take a look at our top 10 keywords that have left customers wanting for more:
- Adult Humour
- Famous quote
Just see for yourself what you get when you look for these keywords in the Marketplace. Do you see what could be missing? Maybe they were just tagged wrong, but there surely is a lot of room for improvement. If you think you can do a better job than what you’re able to see, here’s your fair chance to get on the gravy train. What’s more, it’s always a great idea to anticipate occasions for which people will be looking for gifts. The Marketplace is a hotbed for gift seekers, so give this a thought when you’re at the drawing board.
We look forward to seeing your creative crops in the Marketplace! Have you noticed similar keyword glitches yourself? We’d Love you to share your experience with other designers in the comments below.