The Pantone Colour Institute is the world’s foremost authority in all things colour. Each year, Pantone’s fashion gurus select their Colour of the Year while drawing on a wealth of trends from the world of fashion, cosmetics and interior decorating. Fashion aficionados all over the world eagerly await the announcement of the colour like people abide the prediction of winter weather by Punxsutawney Phil on groundhog day. Time to brace your Shop with the Colour of the Year 2017, we shall think!
So what is this year’s Color of the Year, you may ask? Well, it’s surprisingly green and fittingly called Greenery, meaning it’s as green as Granny Smith apples or fresh-cut grass. Wait for it to take to our streets like ninja turtles with their pants down, just like Pantone’s Colours of the Year “Marsala” (2015) and “Serenity and Rose Quartz” (2016) did in previous years.
What Can Greenery Do for Me?
Let’s assume it’s a pretty safe bet that Greenery will rule the world of fashion this year, incorporating it into your designs will and adding a few green tops here and there which you can use as a canvas for new creations will certainly not do any harm.
Having examined Pantone’s Colour of the Year suggestions, we were able to illustrate the best colour pairings for Greenery for you to get a good idea of which products you should be considering when creating for your Shop.
T-shirts are an ever-present piece of the fashion world, and fashion-savvy customers will be scouring the internet for some Greenery to add to their everyday gear.
Any experience using Pantone’s Colour of the Year in your designs and products? We’d love to hear when, where and how you might be using Greenery to reach your customers. Let us know in the comments!