How can you generate your first sales? To make the most out of your SpreadShop, there are a few vital steps to take to reel in those orders! Here are the top 10 things to do in the first month of being a Shop Owner.
1. Activate the start page
The start page is super important as it conveys the first impression a customer gets of your Shop. It’s your business card and entry ticket into people’s imagination. Use an appealing teaser image that’s in line with your brand, activate the product preview and your topics (see no. 7), and you’re in the money. Oh yes, and pay attention to what to look out for.
2. Share on social media
Using social media to your advantage is essential for 21st century marketing. Your social networks offer a brilliant opportunity to showcase your brand in all of its diversity. And since every social media channel works a bit differently, it’s a good idea to be aware of the advantages of each particular channel before posting your shares on Facebook, Instagram and the like. Find out more in this article on social media marketing.
3. Research relevant keywords
SEO (search engine optimisation) is key, simple as that. As the old adage goes, “you could hide a corpse on Google’s second pages.” The higher your Shop ranks in Google searches, the better your chances of selling. A solid keyword research will help you get your descriptions of your Shop and products up to scratch. There are a number of free online tools, and a few very good tools subject to a charge available online.
4. Run promos
We offer you bi-monthly promotions to extend to your customers. Let’s be real, who doesn’t love a good discount? Promoting shop specials through social media will excite your audience and give them a reason to come back for more! To stay updated on shop discounts, check out our Partner newsletter and the promotions calendar in the overview section of the Partner Area!
5. Read the blog regularly
The Spreadshirt Blog is a fantastic source of information for Shop Owners. You’ll find heaps of valuable input, trend analysis as well as tips and tricks to make your Shop a success. Have an eye out for the news on the blog to find inspiration for your Shop. And on the forum you can meet fellow Spreadshirt shop owners and profit from insider tips of a thriving community.
6. Link your social media channels in your header
We’ve already pointed to the importance of social media, but are your accounts connected to your header yet? Once you have linked to your social media channels in your Shop header, you‘ll send traffic from your Shop to your social network profiles – that’s great for customer retention and supporting your brand’s image!
7. Customize your shop so it fits your target group
The visual identity of your brand conveys is the first and most vital impression your customers get. A uniform appearance – meaning a recognizable look and feel of the way you come across online – will go a long way for you. Bring your color scheme in line with your Shop’s header image and your products to make a lasting impression.
8. Invest in Facebook ads
Running your Spreadshirt Shop is completely free of charge, meaning that we won’t charge you for however much money you make with Shop sales. But advertising is important for everyone, novice or pro alike. Consider investing in Facebook ads to double or triple the traffic in your Shop. Facebook ads can be used in a very targeted way by factoring in aspects of age, gender or location to expand the reach of your brand.
9. Know your trends
Keeping in tune with trend is not that easy, particularly for small companies and sole entrepreneurs. There are a number of tools and ways for you to get updates on trends. Google Alerts, blog posts, competitor analysis and personalized news feeds offer sweet ways of receiving fresh input. Obviously, the Internet is the main trendsetter and information tool today, so you’re likely to find budding trends on social media once they emerge. Sometimes following your instinct is the best way to be first in line and set a trend yourself.
10. Keep calm & stay positive
Founding a company and establishing a brand ain’t easy. As long as you put your heart into it – and you’re passionate about your Shop – you’re bound to wow your followers. Maintain a positive attitude, and the rest will follow!
What did you do in the first month of being a Shop Owner? Do you have some more tips to share? Feel free to do so in the comment section below.
