Now, what is it that makes your shop and products so unique?
We’ve been aware of Spreadshirt for years now, and we knew that most shops offer quite interesting designs – but we wanted to come up with something special. We wanted to create t-shirts that did not only put the person wearing it in the limelight, but become the centre of communication altogether. In other words, we were looking for ways that got people involved with the design on a t-shirt. Then came the day when we took part in a workshop on a new technology called “augmented reality”. This extended form of reality makes non-existing objects look real as they appear in the environment of real objects. The question was: could be put it on a t-shirt? By printing 3D objects on a t-shirt, we were able to shift the communicational focus to the design itself, and the person wearing it became part of the scenery. This stimulates interaction between people commenting on the design and the guy in the t-shirt, who appears in a different form of reality. A lot of people take pictures with their smartphones or camera of people wearing our t-shirt designs, because they see something else in the design than the owner of the t-shirt. It would be interesting to put both parties in a room in front of a computer at a later point in time and ask them to comment on what they see – I’m sure you’d get completely different interpretations!
If you email your pics or put them on Facebook – e.g. as your new profile picture – you can receive those different reactions first hand. It’s definitely very interesting, and we’ve only ever got positive feedback. You should check it out yourself!
Since when have you been running your shop?
The AugmenTeeShirt shop has only been around since December 2011, but it has been met with great interest already, which is obviously fantastic.
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