Exclusive collection to celebrate Pac-Man’s 35th Anniversary
Spreadshirt, the ecommerce platform which makes it easy to buy, sell and create ideas on merchandising, has announced an agreement with BANDAI NAMCO Entertainment Europe S.A.S., to produce merchandise from their widely popular entertainment franchises including PAC-MAN, TEKKEN, GALAGA and Tales of.
The BANDAI NAMCO shop illustrates how games can provide attractive content for merchandising. Products feature the brand’s famous characters. Fans can also buy a series of exclusive designs especially created by 35 well-known artists, including Luke Butland, Paul Green, David Moscati and Orlando to celebrate the 35th anniversary of the iconic franchise PAC-MAN.
Hervé Hoerdt, Vice president of marketing and digital at BANDAI NAMCO Entertainment Europe says, “We’re all very excited about the long-awaited online store which is dedicated to our fans. Our goal is to offer high quality, exclusive and selected items that show our passion and love for video games and entertainment. Spreadshirt’s print-on-demand offering makes it easy to offer all of our characters, without the levels of expenditure and risk normally associated with merchandising.” He adds “The online store is just the beginning, since we are already planning other projects, on which we are working closely together with the people who love our brands and would like to bring exciting ideas to life.”
The range of merchandise is now available for sale via https://shop.spreadshirt.co.uk/1040653, where devoted gamers can get their official merchandise including t-shirts, hoodies, sportswear and accessories such as mugs, phone cases, bags, posters and canvases designed around BANDAI NAMCO’s popular games. Fans will also be able to customise their t-shirt in the design, colour, style and size of their choosing.
Philip Rooke, CEO at Spreadshirt, states “Gaming companies like BANDAI NAMCO are increasingly realising that they can take advantage of the opportunities which new merchandising techniques can offer. Our print-on-demand platform means they can offer customers access to a huge database of designs without the need to bulk order and with no upfront costs. In addition, we offer our partners a full service including a shop front- and backend, delivery, returns and customer service.”
He continues, “BANDAI NAMCO are experimenting with original ideas to attract their games fans. And there is still a lot more potential for dynamic customisable online gaming stores and fanwear too!”
About BANDAI NAMCO Entertainment Europe
BANDAI NAMCO Entertainment Europe S.A.S., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content for platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, Tekken™, SOULCALIBUR™, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™.