Trends come and go. Some fashion fads are as short lived as a summer holiday fling, others hang about like a persistent stain for years. And then there are the all time classics like T-shirts, hoodies and aprons that our customers always tend to appreciate. In our latest blog post we shed light on which goodies rock the seasons, so here’s an insightful gateway to improve your seasonal sales.
The Big Favourites
First up a few observations. We had a closer look at two of the most popular products from men’s and women’s clothing as well as the three best-selling items for kids and accessories. For women and men, the classic T-shirt was subjected to closer scrutiny. The kids’ product receiving the limelight was the Premium T-shirt from the Spreadshirt collection, the classic kids’ tee and the short-sleeved baby bodysuit. And since our customers tend to favour accessories like aprons, tote bags and thermal mugs, we examined these as well.
Seasonal Trends – Men & Women
Summer time is T-shirt time. City trips, a stroll in the park, a weekend by the seaside – you could go on with this list and come up with countless examples when T-shirts are just the thing to wear. This holds true for men and women alike, and it’s hard to think of a more casual and easy-going item of clothing than the almighty T-shirt. May and June are the top months for T-shirt orders. Come winter, there’s a need for a more cuddly and warm companion: the hoodie. It serves this purpose very well, and people stock up on this classic jumper between November and January.
Seasonal Trends – Kids‘ Clothing
Kids clothing sales seem to be closely connected to times of high birth rates. In northern European countries, most babies are born between March and May. It’s only natural that the new earthlings need to be dressed in personalised clothing once they see the light of day, which explains the sales peak for short-sleeved romper suits in May and June. It’s during these times that Kids’ T-shirts and Premium T-shirt sales rates thrive in equal measures as parents seize the opportunity to equip the elder brother or sister with a brand new tee.
Seasonal Trends – Accessories
Aprons are a welcome accessory for hobby chefs, BBQ wizards and Christmas gift shoppers, so it comes as no surprise that sales thrive in the months of June and November. Then there is the holiday season in June and July that creates the need for carrying all kinds of things – think picnics, sports and holidays – and this generates a high time for bag sales (tote bags, shopping bags, shoulder bags) to cater to people’s needs for carrying things on the go. Interestingly, October and November are also months when bags do very well.
We hope that you enjoyed the sales insights into Spreadshirt customers‘ shopping habits. Take them as a springboard for choosing your seasonal shop products and boost your sales!
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