All Posts - The Spreadshirt UK blog

Google changes tack: free product search makes way for costly Google Shopping

Updates and changes are as much part and parcel of Google as a cold goes with lousy weather. Official statements say that Google hopes for more and better quality featuring of products on their search result pages . Correspondingly, free-of-charge product search will be abandoned completely in favour of PLAs (Product Listing Ads); and these cost money. At the moment these alternatives still coexist. PLAs are product ads that are uploaded with the Google Merchant Center by customers through data feeds.

Maybe you remember that some time ago, Google has decided that partners of certain marketplaces – as for example Spreadshirt shop partners – are not allowed to create their own data feed for their products. This is why we have so far offered to upload your products in our Spreadshirt feed: https://www.spreadshirt.co.uk/-C4426. But soon Google will limit the number of products allowed to be uploaded via our merchant feed. The space that will be available to us will be extremely limited then.

This and the prospect of having to pay for every single click one of our product receives in a PLA has lead to our decision to limit the number of products in our data feed. We will limit these to our Marketplace products, and take shop partner products off the merchant feed.

We do not like this development. It looks like there is another Google AdWords coming our way. Who exactly is going to benefit from this development is something that only time will tell… Yet another reason to give our SEO tutorial a thorough reading. As matters stand, search engine optimisation is still totally up to you and up to us today.

To make up for this loss, and to stablish another distribution channel in Germany, North America, Great Britain and France, we are going to offer some products on amazon there. Depending on performance (total sales, conversion rate, quality etc.), we will upload some Marketplace products next week, which means that Spreadshirt products are from now on available on amazon as well. For you this implies that you can potentially extend your reach, and there is no disadvantage for you as Spreadshirt covers the 15% sales commission that amazon issues. So in case one of your products should cut the grade for being one of our Marketplace products uploaded to amazon, you will receive your full provision when it sells there.

The Big Christmas Resolution: What Do We Give To The Kids?

After giving you some ideas of gifts for men and women, we will now and try face the big question of the Christmas time: What do we give to the Kids?

Surely, it should be easy to find something to give them, since the list of things they want is huge and would at least fill a whole book, but you want to give something decent, something that is valuable to them and to their development – hopefully. You want to give something that becomes their favorite toy, and will be loved and cuddled and played with ever after, and not just be thrown away in the abyss of the children’s room shortly after Christmas.

A perfect gift for the little ones – Spreadshirt offers a 20% discount on the Kid’s hoody.
Just insert the voucher code: CHILDBENEFIT

Read more

Success with Pinterest – # 4: strategies for successful pins

In order to find a good time and sound strategies for dropping pins, it is important to find out how Pinterest can help you measure your success.

First we need to tell you that there is no such thing as a magic formula or secret recipe to achieve ultimate success.

Pinterest is still a bit of a challenge to use, particularly in terms of monitoring performance. It is e.g. hard to say where followers are from, and it lacks certain features that other social media platforms offer (e.g. Twitter tells you when your followers last logged in). Other than Facebook, Pinterest requires a much higher activity input. Filling a board means that you need to put some effort into posting several entries on your board, whereas Facebook might only require an informative graphics image once or twice a day.

Tips by Reachli (formerly known as Pinerly): one bit of advice is to post between 1pm and 3pm or between 7pm and 12am., but this is probably only true for the USA as the data is based on the average of ALL Pinterest users. And the question is whether your potential followers comply with this. This is why you’d be probably be best advised to give different times a go to find out what works best for you.

The following 3 criteria will help you find out whether your pins have been dropped at the right time, and therefore – among other things – been successful: Read more

What Women Really Want: A Discount and Lovely Gift Ideas

Christmas ist still approaching quickly and we are still trying to be the best elves we can be – with helping you to find great gifts. After we took care of men and their wishlist in this recent blogpost, we are now trying to make all women happy for Christmas.

Women are not easily impressed, despite what some people might say. The perfect gift should be personal, well thought out and more or less useful. There certainly are women who appreciate kitchenware and household appliances, but others prefer the finer things in life for Christmas. No matter what, the most important thing is that the gift is individual – luckily we are experts at that!

We do hope we can impress you with our 20% discount on Bella scoop-neck tops for women and make the search for a gift that fits the bill a little easier. With the voucher code BELLABELLA you will be able to get these beauties cheaper only until November 19th 2012.

20% Off Joggers and More Perfect Gifts for Men

Slowly but surely even normal people are starting to shop for Christmas. Not to insult anyone who already has a neat and complete pile of Christmas presents at home… But we envy you guys, can we rent you to help us organisationally impaired?

I think we can all agree that men are the most difficult to shop for and make really happy on Christmas Eve. Sure, you can whip out the old pair of socks or tie, but do we want a a feigned thank you or tears of joy? Every man deserves great presents, not a stereotypical makeshift solution!

Now hold on to your socks and prepare for tears of joy of your own, because we now have a great offer on joggers! Seize the opportunity and save 20% on all Urban Classics joggers for men. Only valid until 15 November when using voucher code: EASYGOING.