Your first steps with Pinterest have been made, congrats! Now you have entered the path to preparing the 3 big events coming up this year: Oktoberfest, Halloween and – of course – Christmas! People will start looking for presents soon, and you should inspire your followers with your gift ideas. Traffic is the word, traffic for your shop! You will attract attention by creating boards for each occasion while creating backlinks to your products. But be careful – it is important NOT to have your boards look like a plain billboard. It’s a good idea to have your pins concentrate on lively images that evoke emotions. Not all pins should bear relevance to your products, but always fit the occasion thematically. If you – for example – show terrible presents that nobody would possibly want, you can use this chance to refer to a better gift in a nonchalant way. And of course those ‘better presents’ can be found in your shop. Well-directed discount banners or a sweepstake (that you can think of?) work well when applied sparingly. Or you create a How-to-Guide for e.g. finding the ideal gift for parents who allegedly don’t want any gifts?!
When creating boards you should keep in mind that Pinterest users can follow both your account as well as your individual boards. You will receive notification that “Max started following 1 of your boards” or “Max started following you on Pinterest”. What that means for you? Presuming you create a board called “Oktoberfest” and this board has 100 followers after a week or so (NB – the board, not your account) then you will not be able to transfer those 100 followers to the Halloween board that you create for November. Only users following your account are able to automatically receive updates on newly established boards. But how can you keep the folks following your Oktoberfest board?
