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AdWords – Tips for Shop Partners

A few weeks ago, we delved into the world of Search Engine Optimisation with our short 3-part newsletter excursion. We did this as we are keen on helping you improve your Google ranking, and today we’re going to introduce yet another way to improve your positioning in Google’s hit list. Next to organic ways to generate more traffic for your shop or site, Google AdWords is another way to generate traffic.

The term AdWords itself is obviously a blend of the terms averts and words. And it perfectly encapsulates what it is about: running an advertisement whenever a certain word combination is googled. These adverts are shown above, next to and under the search list resulting from the user’s search request. You decide when to run the advert. As opposed to SEO, the main advantage here is that you can run the ad immediately without having to wait and hope that somebody googles your shop. Read more

Gift ideas for a better school start

School is still out for the summer, and the kids are enjoying the holidays. This is the time when retailers prepare for the new season as more and more people ponder what gift to get for a first-former, grammar pupil or university college student. The big questions are: what are people looking for, and how can you jump the band-wagon and turn the start of the new school year into a success for you? Read more

Are you the gym type?

People who manage to go to the gym on a regular basis usually are what you’d call “well fit”, and who wouldn’t want to be in good shape? So it’s hard to tell why we don’t all go. If I’m honest for a minute, I’d have to say that I’ve tried going to the gym regularly after joining one a few years ago.

I made the best of the first 4 or 5 weeks of my 18 months contract, and just when I thought I’d settled in a sporty rhythm something mysterious started to happen: almost every time I wanted to go to the gym, something else came up. It was as if I’d I totally jinxed myself and my sporty endeavours!
Needless to say that I stopped going completely after a while, and my guilty conscience weighed me down every time my account statement showed me the costs of the monthly fee.

Finding the right thing for you

Earlier this year I’ve joined another gym, and this time I got into the gym groove, which can be a very infectious rhythm! And it’s not because everybody is naked – the Greek word gymnasium means “school for naked exercise” – I just learnt to appreciate the variety, and I concentrate on the things that I like.
In the times of ancient Greece, a gymnasium was a place for the physical education of young men. This included gymnastics and all types of different exercises which were performed naked. Doesn’t sound like a lot of fun, but it was very popular in those days as the old gyms also had a spa, and it was a welcome diversion from studying or military service.

The good stuff

Today, a good gym may offer a great diversity of facilities including running paths, swimming pools, squash courts, tanning beds and saunas. And, of course, a well equipped work-out area should always be part of a good gym, but for me it’s two other things that make my days at the gym a truly enjoyable experience: boxing and aerobics.
What may sound like an unlikely combination at first glance actually turns out to be a pretty smart and holistic programme. Boxing requires a certain amount of physical strength that can be worked on by means of strength training.
If you see a gym from the inside about 3 times a week, you’ll build up some muscle by doing sets of 20-30 minutes each time you go. And doing aerobics will give you the fitness needed for doing 3 times 3 minutes of sparring. You may say that 9 minutes doesn’t sound like a lot, but you’ll feel like a hero once you manage to pull through such a session without feeling ultimately beat!

Just do it!

So my tip would be to look for a gym with lots of group exercise classes on offer. Aqua aerobics is becoming very popular, and a great way to train a variety of muscels. It’s more fun when you can do stuff in a group, and it’s motivating to do these classes with others. Next to aerobics, you can also do yoga, Taiji Quan (shadowboxing), pilates and other spin-cycle exercises.

What to wear

In the gym, you’re mostly faced with the same gear by the 3 or 4 big fitness brands. It’s really nice to stand out from the crowd with personalised gear, check out our gym T-shirts for inspiration. Of course you can create other custom products as well, like shorts, breathable T-shirts, sweatpants and hoodies. Put a bit of fun into your work-out gear with our funny gym T-shirts and make your fellow trainees smile – your workout will go as easy as the ABC.